We created the focus group report template to help you communicate the findings of a focus group quickly and efficiently. A qualitative research method an open and spontaneous group discussion with about six to ten. I have made money from other survey sites but made double or triple with for the same time and effort. Sep 16, 2009 this document serves as a guide to conducting a focus group in the hopes of obtaining user feedback and information to support recommended adjustments to the identified system or web site. So both of these techniques help focus attention on part of a screen. As technology has allowed us to transcend borders, it is now possible to organize focus groups through a wide variety of online tools. There are no right or wrong answers to these questions. This microsoft word document includes the following sections to complete.
Dec 06, 2011 regrouping remembers whatever comprised the original group, and reconstitutes the original group without the need of selecting all individual slide objects again. Focus group discussion at chucchepati site, kathmandu facilitated by iom 29th july to 31st july, 2015 introduction six focus group discussions were held at chucchepati site over the course of three days with the objective of finding out the return intention of the site residents. Group discussion in this form of communication, a particular number of people meet face to face and through free oral interaction. Analyzing focus group data the analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures. It is for this reason that the political party development team produced from proposal to presentation. The guide is designed to help ndi program staff in the field and in. Chapter 6 analyzing focus group results 141 participants, and that a short verbal summary at the conclusion of the discussion allows for verification. Apple may provide or recommend responses as a possible solution based on the. Mba entrance examinations test you only for qualitative skills hence, the other skills which are needed for the selection of a good. Focus group discussion ppt focus group qualitative. Learn english with lets talk free english lessons recommended for you. Heong the focus group discussion fgd is a rapid assessment, semi.
To add sections in powerpoint for the web switch to slide sorter view by clicking the slide sorter button on the status bar at the bottom of the window. How to perform automatic focus group coding using atlas. Free and open discussion among the respondents results in generation of new ideas that can be very useful for decisionmaking. Focus groups are guided discussions often used for qualitative research. Create a lightbox or mask effect in powerpoint to focus. Using the focus group in market research b2b international. In virtually every focus group discussion fgd, participants.
Hart research for the association of american colleges and universities this guide was originally prepared for a set of focus groups. Best tools for conducting focus groups online free powerpoint. The writer, suba lakshminarasimhan, helps you to find out what visual tools you can use to entice management into making quick decisions. Learn how to report focus group findings using ms word and. Developing a plan for assessing local needs and resources. Free focus powerpoint template has the eye of the camera in the title slide.
The focus group can take many different forms, and the materials used to stimulate discussion will vary according to the purpose of the group. It is called a discussion guide, rather than a questionnaire, because it is only meant to be a guide. How to write a focus group discussion guide mrqual. Follow these steps to group shapes or any other slide objects in powerpoint 2011 for mac. You can help protect yourself from scammers by verifying that the contact is a microsoft agent or microsoft employee and that the phone number is an official microsoft global customer service number. The focus group fg has been actually employed by marketing, and is becoming importanct also in other areas.
The group of participants is guided by a moderator or group facilitator who introduces topics for discussion and helps the group to. So, it can be said that if there was no marketing research being conducted, then there was really no need for conducting focus groups too. A focus group discussion or fgd is a qualitative research method in the social sciences, with a particular emphasis and application in the. Based on classical grounded theory analysis, we found that peertopeer cooperative learning pcl has several. Focus group interviewing interviewer creates an open envi t ki ti th tironment, asking questions that focus closely on one topic interaction among the participants is the critical characteristic of this type of interviewing the beginning getting things off on the right footstart on time issues to cover.
Focus group introduction to authorstream presentation. Group discussion, conducted several times until similar trends and patterns in perception, attitudes, ideas are shown. If you decide not to ungroup your table, its usually best to first layout your other objects on your slide, and then using the alignment tool, fit the table into the correct position within your layout. If you liked this tutorial, do look at this book, authored by geetesh bajaj and james gordon this book is the single most comprehensive content for microsofts. Conducting focus groups is a brilliant idea when you want to make big decisions in your organization.
A focus group discussion or fgd is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. Group, ungroup, and regroup shapes in powerpoint 2011 for mac. Focus group moderator guide template super user friendly. Focus group discussion at chucchepati site, kathmandu facilitated by iom 29th july to 31st july, 2015 introduction six focus group discussions were held at chucchepati site over the course of three days. Group pictures in powerpoint 2011 for mac indezine. May 14, 20 04 tips to handle group discussions effectively free english lessons duration.
A focus group is a conversation that focuses on specific questions in a safe and confidential environment. For powerpoint slides or other presentation software. What is a focus group discussion fgd participants focus group plus a. Youll need to get the right equipment here are some. You can help protect yourself from scammers by verifying. Sep, 2015 so both of these techniques help focus attention on part of a screen. College student focus group discussion guide prepared by peter d. Regrouping remembers whatever comprised the original group, and reconstitutes the original group without the need of selecting all individual slide objects again. Group discussion in this form of communication, a particular number of people meet face to face and through free oral interaction, originate, share, and discuss ideas to arrive at a decision or solution to a problem. Focus group discussion relies on facilitators or moderators to guide the group s discussion berg, 1989.
Focus groups rely on interaction within the group based on topics that are supplied by the researcher. Acet staff wish to thank participants of earlier focus group training sessions for their lively participation. A great deal of the skepticism about the value of focus groups probably arises from the. How to transcribe a focus group discussion academic. Homogeneity is most often sought in terms of occupation, social class. I will guide the conversation by asking questions that each of you can respond to. Focus group discussion relies on facilitators or moderators to guide the groups discussion berg, 1989. Create a lightbox or mask effect in powerpoint to focus attention. The art of facilitating focus groups interpreter education. Once in slide sorter view select the first slide in your new section, rightclick on it, and choose add section. Make a presentation on how to become a photographer and offer amateur photography tips for those who have a passion for taking pictures.
Conducting focus group discussions is a method of data collection. Depending on the research objective, the focus group can be used alone or in conjunction with other methods. When conducting focus groups, questions are asked to engage participants to gather. Organize your powerpoint slides into sections office support. Fgd is generally required at concept development stage or before development of questionnaire for generating attributes.
Fgds are a predetermined semistructured interview led by a skilled moderator. Using a focus group discussion method, we collected data from 23 students. If you decide not to ungroup your table, its usually best to first layout your other objects on your slide. Kielmann, k, cataldo, f, and seeley, j, 2011 introduction to qualitative research methodology. Abstract focus group discussion is frequently used as a qualitative approach to gain an in.
Oct 01, 2012 a focus group is a form of qualitative research. Software pcwindows, unix, linux, mac, handheld, mobile devices. Tips for recruiting for focus groups may benefit from nonrandom sampling see handout emphasize that the focus group will be interesting and worthwhile make the contacts personal build on existing. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules. Focus group participants should be characterized by homogeneity, but with sufficient variation to allow for contrasting opinions. Read through this article to learn how to report focus group findings.
Analyzing focus group data the analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies. The analysis sequence continues after the focus group with an immediate debriefing with the moderator and assistant moderator. It is used to learn about opinions on a designated topic, and to guide future action. Example focus group discussion fgd session plan focus group discussion with lead firms to assess marketbased solutions time. Word document focus group proposal outline sample word document step. Apple may provide or recommend responses as a possible solution based on the information provided. Focus group is an important tool for marketing research.
How to develop a 360 view of your target audience council of community clinics. Word document focus group proposal outline sample word document step 4. Determine a plan of what will be the focus groups main purpose, goalsobjectives, and discussion topics. Appendix c 1 sample focus group topic guide 1 this guide was designed for year one participants one year after they had participated in training month 22 of project. Focus group discussion conclusions blora district, central java november 2009 laura paler columbia university 1 main points there is a high demand for better government in blora, but ordinary citizens. How to conduct a successful focus group discussion atlan. Powerpoint slide on group discussion compiled by gaurav. Focus group discussion ppt free download as powerpoint presentation. This site contains user submitted content, comments and opinions and is for informational purposes only. For example, look at this blog post, circle an object, which explains how to focus attention by circling an object. Create a discussion guide with questions based on main topics about which you would like to gain insights during your planned focus group.
Icebreak after having greeted the participants, the facilitator asks them to. Youll need to get the right equipment here are some recommendations for recording focus group discussion. Right click the selection carefully, and choose grouping group from the resultant menu, as shown in figure 2. Focus group interviewing interviewer creates an open envi t ki ti th tironment, asking questions that focus closely on one topic interaction among the participants is the critical characteristic of this type of. The moderator asks broad questions to elicit responses and generate discussion among. A focus group discussion guide sometimes called a topic guide is a questionnaire for focus groups, and for other types of qualitative research, such as individual depth interviews. Ive penned a detailed post on how to record focus group discussion, but here are the main points.
Amongst the many downfalls of tables in powerpoint, tables cannot be part of a group ever. A focus group is a smallgroup discussion guided by a trained leader. Once in slide sorter view select the first slide in your. Tech support scams are an industrywide issue where scammers trick you into paying for unnecessary technical support services. A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product. The first few moments in focus group discussion are critical. Focus group discussion is frequently used as a qualitative approach to gain an indepth understanding of social issues. Focus group discussion conclusions blora district, central java november 2009 laura paler columbia university 1 main points there is a high demand for better government in blora, but ordinary citizens do not feel empowered to bring about change. Filipino psychology focus group discussion group interview. At this time, the moderator makes a quick check to ensure.
Focus group discussion overseas development institute. Vectorbased wmf clip art will scale smoothly on the slide when you resize them. A focus group is, at its simplest, a discussion between a facilitator and a group of people. The method aims to obtain data from a purposely selected group of. The group moderator will establish the stimulus materials prior to the group in conjunction with the client, to ensure all issues are covered.
Scribd is the worlds largest social reading and publishing site. Focus groups are increasingly used by companies to obtain research data and to gather opinions about their perceived products and quality of a service. The moderator can bring any changes in order to better facilitate the discussion during the group discussion. This document serves as a guide to conducting a focus group in the hopes of obtaining user. Introduction focus group discussion fgd involves gathering people from similar backgrounds or experiences together to discuss a specific. This microsoft word document includes the following sections to complete with your market research team. The advantages of focus group discussion are as follows. Focus group guide handouts2 association of american. In powerpoint, you can use these techniques to focus attention on part of a slide.